The Bid Rules Optimization tool helps you discover new high converting SubIDs in a risk free way. It allows you to automate certain aspects of your daily optimization routine, such as adjusting target bids and managing your traffic sources.
Customizing your optimization rules will not only increase your efficiency and cost-effectiveness, it will also help you discover new converting SubIDs and help you surpass your performance goals. You can input your targets and the tool will adjust your SubID level bids for you automatically.
This tool is a new benefit of having conversion tracking enabled. If you don't have your conversion tracking set up, follow these Postback URL Instructions to greatly benefit from the use of this new tool!
To get started with this new feature, go to the Tools menu dropdown in your dashboard and select Rules. Then click on the "New Rule" button located on the top right corner of the screen.
How to utilize the tool to discover new SubIDs:
Create a new discovery campaign for the advertiser of your choice and apply a rule that automatically adds all SubIDs into a pre-created Allow list, that have spent more than $100, and have a conversion rate higher than 1% within the last 7 days for that campaign.
The configuration for this rule should look like this:
For more information about how to use this tool, please refer to the Rules Optimization Instructions!