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  1. SourceKnowledge
  2. Advertiser FAQ
  3. Glossary of Ad Terms

Glossary of Ad Terms

  • What is Spend?
  • What are Monthly Budget Changes?
  • What are Impressions?
  • What are Conversions?
  • What is Conversion Type?
  • What is Time to Conversion?
  • What is CPA?
  • What is CPC?
  • What is eCPM?
  • What is CTR?
  • What is RoAS?
  • What is a Viewthrough Conversion?
  • What is a Clickthrough Conversion?
  • What is a Probabilistic Matching?
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