Glossary of Ad Terms
- What is Spend?
- What are Monthly Budget Changes?
- What are Impressions?
- What are Conversions?
- What is Conversion Type?
- What is Time to Conversion?
- What is CPA?
- What is CPC?
- What is eCPM?
- What is CTR?
- What is RoAS?
- What is a Viewthrough Conversion?
- What is a Clickthrough Conversion?
- What is a Probabilistic Matching?