Best Practices for My Campaigns

Domain Targeting Campaigns
A domain targeting campaign allows you to buy premium domain targeted traffic. Best practices include:

•  Check Available Traffic in the SourceKnowledge dashboard:

In your dashboard, check the Available Traffic Report (by Top Domains) (located under the Tools menu) This report shows you the top domains in terms of volume as well as the suggested bid for each merchant, for the last 30 days. You can also filter per traffic type if you’re looking to target specific traffic sources!

• Create 2 campaigns to boost your conversions:

1. 1. 1. Discovery Campaign - Allows your campaign to discover new subids
         We get new traffic sources daily, so this is the best way to discover new, highly converting traffic. We recommend setting a lower bid to test out all of our sources.
         
         
      2. Targeted Campaign - With allow lists enabled
         Manage your campaign's subIDs with precision so your campaign meets your KPIs. While setting your allow list (located under the Tools menu), you can also easily add our Suggested SubIDs. 

• Boost your RoAS with Postback URLs and Rules:

Your dashboard has all the tools you need to customize and optimize your campaign. Installing a Postback URL (S2S tracker) will automatically boost your conversion rate! 

If you have your Postback URL integrated, you can utilize our Rules feature (located under the Tools menu) which allows you to automate optimizations for your campaigns.

Programmatic Campaigns
A programmatic campaign allows you to buy premium domain targeted traffic programmatically in real-time to maximize efficiency and scalability. Best practices include:

Create 2 endpoints to boost your conversions:

1. Discovery Feed - Allows your endpoint to discover all subids
   We get new traffic sources daily, so this is the best way to discover new, highly converting traffic. We recommend setting a lower bid to test out all of our sources.
   
   
2. Targeted Feed - With allow list of premium publishers enabled
   Buy traffic from our Premium Publishers with high clicks in order to get the best conversions.
   Let your Account Manager know if you'd like to enable this.