SourceKnowledge’s performance technology delivers your ROAS and CPA goals through display ads, search, shopping and social campaigns using intent markers based on how your customers interact with your site. Some indicators we use are the product pages customers have viewed or sales confirmations and cart abandonment.
SourceKnowledge performance technology relies on these key pixel placements:
- Lead/Home Pixel – this pixel should be placed on all your pages to collect user browsing intent throughout your website.
- Cart Page Pixel – this pixel should be placed on the event when a user adds a product to the cart.
- Sales Confirmation Pixel – includes order ID and sales total.