Macro supported currency:
Listing multiple values within pixels:
Woo Commerce Conversion Tracking:
WooCommerce has a dedicated plugin to set up conversion tracking. Please place our Sales Confirmation Pixel there. The sales confirmation is required to run your campaign. The rest of the pixels are optional and there are plugins that you can get for WooCommerce that help with implementation.
You’ll see the following line inside our pixel code:
It must be replaced to fit the WooCommerce criteria:
Ignore the Product_ID macro, however please populate the Order_ID, and Order_Amount macros.
If you use Google Tag Manager to implement tags follow the instructions above, however, simply insert the Google Tag Manager equivalent of “order_number” and “order_subtotal”.
Additional help is here : https://wedevs.com/docs/woocommerce-conversion-tracking/custom-channel-integration/custom.
Sales Confirmation Pixel:
You’ll see the following line inside our pixel:
-The COUPON_CODE macro should be populated by the discount code used in a transaction.
-The CUSTOMER_TYPE macro should be populated with “0” if a new customer, or with “1” if an existing customer.
New Customer RoAS
New Customer RoAS calculates the effectiveness in driving new sales from customers. Choosing to optimize for new customers reduces what qualifies as an attributed sale in your campaign. This therefore reduces the maximum allowable RoAS target for new customers.
New Customer Macro
In order to optimize for new customers, you need to have the new customer macro implemented in your Sales Pixel.
The CUSTOMER_TYPE macro should be populated with “0” if a new customer, or with “1” if an existing customer.
If your store is built using an e-commerce platform that has an integration with SourceKnowledge, you do not need to add this macro, as it is already populating automatically.
If you have a custom integration, you will need to add this macro manually. You can find your Sale Pixel under Tools in your Dashboard.